Build a breeding business from home—with dogs you love and a plan for making money.
Imagine putting your energy into something of your own. A business you care about. Work that lets you spend more time at home while pursuing more financial breathing room for your family.
Starting your journey in ethical breeding.
Ashley Lyons kept it simple: $2,500 in costs. $35,000 in puppy sales. Three months. Inside Puppy Collective, Ashley shares how she started, where she invested her money, and what she learned along the way. Meghan Thompson, CEO, brings her own experience building a breeding program alongside family life. Ashley’s figures describe her individual experience and total sales, not profit or an expected return for members. Your own dogs, costs, timing, and buyers matter.
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Build your financial plan: Work through startup costs, ongoing care, pricing, and sales projections using your own numbers.
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Prepare your breeding program: Learn about breed-appropriate health screening, genetics, and caring for your dogs.
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Create a business from home: Plan your space, daily care, busy litter weeks, and the help your household may need.
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Attract the right puppy families: Learn how to present your program, communicate with buyers, and build your brand.
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Raise your puppies with care: Learn about early development and socialization.
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Build with support: Bring questions and get feedback as you apply what you learn.
This path fits you:
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You love dogs and want to build a business doing work you care about.
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You want a practical plan for earning money from home.
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You are ready to learn the skills and daily work involved in raising puppies.
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You want feedback and a community as you build something of your own.
Explore the opportunity
Start with the free Blueprint and explore what building your own program involves.
Plan your first litter
Put your startup budget, care needs, and sales projections on paper.
Get founding support
Join the free waitlist for course details and enrollment updates.
Real stories from breeders Ashley has supported
Tamra
I followed Ashley’s Puppy Collective program to the T — from birth to whelping to advertising, her advice carried me through all of it. In the last 8 months I’ve sold 3 litters and made almost $50,000. I couldn’t have done it without her guidance.
I was still able to seamlessly run my business remotely and have this experience integrate into our homeschooling experience for my tweens. Not only am I grateful for the financial aspects, but also for the life skills it’s teaching our children and the added joys of puppy snuggles!
Olinca
I followed Ashley’s Puppy Collective while working full-time as a nurse and still sold two litters in the last year. Now I’m making the leap — leaving my 9-5 to do this full time. This program gave me the confidence to bet on myself.
Elizabeth
I started breeding under Ashley’s guidance, left my job as a nanny three years ago, and have made well over six figures most years doing what I love — raising beautiful, healthy goldendoodles for wonderful families. Best decision I ever made.
These breeders received the program and Ashley’s guidance. Financial figures describe total sales before expenses, not profit. These are individual experiences; income and results are not guaranteed.
Your founding membership includes
The complete course, live support, and tools to help you build your breeding plan—all included in founding enrollment.
The complete Puppy Collective course
Work through breeding, health testing, budgeting, raising puppies, marketing, and communicating with puppy families. Includes 12 months of course access.
INCLUDED AT NO EXTRA COST WITH FOUNDING ENROLLMENT
18 hours of live group coaching
Bring your questions to 12 live, 90-minute group sessions with Meghan Thompson and/or Ashley Lyons over 14 calendar weeks. Get guidance as you apply the course to your plans.
Feedback on your breeding plan
Bring your budget and startup plan to the group calls for thoughtful feedback and help identifying your next steps.
A private founding community
Connect with people building alongside you. Share progress, talk through challenges, and celebrate the steps you take.
12 months of replay access
Revisit recordings of the cohort calls as you put your plan into practice and catch up when you miss a live session.
One founding price: $2,997. Everything above is included.
Our first founding group is limited to 10 members so we can give you thoughtful feedback as you build your breeding plan.
Program starts November 16, 2026
Live: Tuesdays, 7–8:30 p.m. Eastern, Nov 17, 2026–Feb 16, 2027. Note that we take breaks on December 22 and December 29.
Joining the waitlist is free and does not secure a paid spot.
Questions before you join?
Why $2,997?
Founding enrollment includes the complete course, 12 months of course access, 12 live 90-minute calls with Meghan Thompson and/or Ashley Lyons over 14 calendar weeks, feedback on your budget and startup plan, a private founding community, and 12 months of cohort replay access. The future price is $4,997.
When does it start?
Enrollment opens October 16, 2026. Course access begins November 16, 2026. Calls are Tuesdays, 7–8:30 p.m. Eastern, November 17, 2026–February 16, 2027, with holiday breaks December 22 and 29.
How do the 10 founding seats work?
The first 10 completed Skool payments fill the cohort. Joining the free waitlist does not reserve a paid seat.
What if it isn’t the right fit?
14-day no-questions refund. Not the right fit in the first two weeks? Email us, full refund, no homework required, no awkward breakup speech. Your 14-day window begins when you pay. Email meg@flourishingmotherhood.com.
Does the course guarantee income?
No income or return is guaranteed. Ashley’s example describes her individual experience and total puppy sales before expenses. Use your own costs, timeline, and sales projections to assess your plan.
Get the free $50K First-Year Breeder Blueprint
Could your love of dogs become a business? Start with a plan.
Get our free $50K First-Year Breeder Blueprint to explore startup costs, health screening, and raising your first litter.
The $50K example in the Blueprint illustrates total sales before expenses, not guaranteed income. Use the budget worksheet to put your own numbers on paper.
Enter your first name and email below and we’ll send the Blueprint to your inbox, along with Puppy Collective updates.
Downloading the Blueprint does not automatically join the founding waitlist.